Surpassing Samsung and Xiaomi, Transsion Becomes the Best-Selling Smartphone Manufacturer in Indonesia

Transsion has become the best-selling mobile phone manufacturer in Indonesia, surpassing well-known brands such as Samsung, Vivo, Xiaomi, and Oppo. The Chinese company is the parent of three affordable mobile phone brands—Itel, Infinix, and Tecno—which are currently in high demand among consumers.

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Rapid Growth of Transsion and Its Market Domination in Indonesia

According to the IDC Quarterly Mobile Phone Tracker report, Transsion led the smartphone market in 2024 with a market share of 18.3%, an increase from 13.1% in the previous year. The company also recorded the highest annual growth among manufacturers, reaching 61.7% year-on-year (YoY). IDC reported that the Indonesian smartphone market grew by 15.5% over the past year, with total sales approaching 40 million units, primarily driven by the low-end segment, where Transsion dominates.

Meanwhile, the mid-range smartphone segment also experienced a 24.9% YoY increase, although the premium segment saw a decline. IDC stated that smartphones priced above US$600 (Rp 9.8 million) dropped by 9.2%, mainly due to the ban on the iPhone 16 series in the fourth quarter of 2024.

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Challenges and Prospects for Indonesia’s Smartphone Market

Despite the growth, IDC believes that the Indonesian smartphone market has not fully recovered. Vanessa Aurelia, an IDC Indonesia Research Analyst, explained that many consumers are still concerned about political and global economic uncertainties. She predicted that Indonesia’s smartphone market growth in 2025 would likely be in the lower single-digit range.

The report also highlighted a significant increase in the 5G smartphone market, rising from 17.1% in the previous year to 25.8%. IDC attributed this growth to the release of new models and the increasing affordability of 5G devices in 2024.

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Ranking of the Best-Selling Mobile Phone Brands in Indonesia in 2024

Below Transsion, Xiaomi and Vivo secured the second and third positions in the Indonesian smartphone market. Xiaomi held 17.5% of the market share, an increase of 19.1% from the previous year, while Vivo accounted for 17%, up 6.6% YoY. Meanwhile, Samsung and Oppo ranked fourth and fifth. Samsung’s market share fell to 16.6%, a 6.2% YoY decline, while Oppo recorded a 2.2% YoY increase, reaching 14.8% of Indonesia’s total market share.